Formal · Prom — Sydney
Get ready to slay. Prom, formal and every big night in between, styled one-on-one at our Annandale flagship.
The collections

The Annandale flagship
Book a one-on-one session with our stylists: up to an hour to try on your favourites, get honest advice on fit, and find the dress that feels like you.
Avoid the wait — book ahead
Our store gets very busy, so we recommend booking an appointment. Appointments are always prioritised. Walk-ins are welcome when space allows, but you may need to wait or come back another day.
All bridesmaids are required to have an appointment.
Kind words
My daughter fell in love the second she walked in the shop and found an amazing dress. Alexis who helped us was a “total vibe” as my daughter put it and made the visit so enjoyable, complete with light dimming, photos and videos. Couldn’t have had a better experience!
I found my dream dress for my wedding reception. The staff are so friendly and experienced. I picked a few dresses I like to try on, and ended up buying the one the staff suggested. Highly recommend!!
Christel made me feel super comfortable, with loads of compliments. She helped me find the perfect dress and the whole experience was everything I ever thought it would be. What an amazing dress and experience! Thank you so much, Christel 🩷
The staff were so nice, supportive and accommodating, they had so many gorgeous and unique dresses there. Had the best experience and found a great dress. Definitely recommend!!
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